Life is made up of a series of judgments on insufficient data, and if we waited to run down all of our doubts, it would flow past us.

Learned Hand

―

Data Analytics
Data that captures consumer and market behavior is increasingly available in today's technology-dependent world. This data can be used to identify causal mechanisms that have created various conditions within complex systems.

We apply sophisticated statistical modeling techniques to analyze data in ways that can help identify trends in consumer and market behavior and ultimately better inform decision-making and community management.